http://www.interactivedaily.com Roger Wong's Daily Commentary on Dot-Com, Online Advertising and Life in the Emerald City Tue, 08 May 2007 23:10:46 +0000 http://backend.userland.com/rss092 en http://www.interactivedaily.com/2007/05/08/seattle-geek-dinner-with-hugh-mcleod/ Hi Everyone, Today, I formally accepted the position of Senior Marketing Manager with Farecast.com, a Seattle-based travel startup which is the first and only site to predict airfare prices for almost all major US markets based on a database of BILLIONS of historical pricing data points. I've enjoyed and treasured my time ... http://www.interactivedaily.com/2007/05/04/farecastcom-here-i-come/ Darius over at YoungGoGetter.com has written up a piece about the online advertising market with some good information about common ways advertisers and publishers measure the value of their site. He also talks about some ideas that have been proposed for measurement such as Return on Influence as well ... http://www.interactivedaily.com/2007/04/15/3-confessions-of-an-online-marketer/ Besides a Maserati, I don't think I want any other car more. I can't wait until it comes out this fall. If possible, I may try to pawn off my Accord, pay off the loan, use the rest against a down payment against this baby. http://www.interactivedaily.com/2007/04/12/audi-a5-im-in-love-with-this-car/ So last night, I ran the GreenLake Loop which is about 3 miles and tonight I was on the verge of not running but a last minute project for work came up and I thought "what the hell, I'll get it done tonight" so I went out for another run ... http://www.interactivedaily.com/2007/04/12/whew-just-came-back-from-an-almost-2-mile-run-1-am/ Although customer reviews on e-commerce websites are almost the norm today, many major sites still don't allow for customers to submit reviews of their products and/or some stores filter reviews before they are published onto the site. Studies have shown that adding customer reviews is a great way to increase conversion ... http://www.interactivedaily.com/2007/04/05/customer-reviews-whats-so-scary/ Avenue A | Razorfish released their 2007 Digital Outlook analyzing trends in online advertising spending, media consumption, and user behavior. There are lots of great insights here (disclaimer: I work at AA|RF) that is worthwhile reading for any online marketing professional. Some Interesting Trends: Search spending as % ... http://www.interactivedaily.com/2007/03/14/avenue-a-razorfish-digital-outlook-2007/ *Update: There's a response by an insider on the NY Daily News* *Link to an opinion published over a year ago when (red) launched by Jagdish Bhagwati, a professor at Columbia who is also on the advisory team to Kofi Annan's Africa council.* AdAge published "Costly Red Campaign Reaps Meager $18 Million" ... http://www.interactivedaily.com/2007/03/07/in-the-red-global-campaign-raises-18-million/ A user released a music video called "How to Kill a Brand" on YouTube this past week slamming Sony's Playstation 3 for all of its shortcomings. The video included overlays of soundbites from Sony's Phil Harrison, President of the division that handles the Playstation, over a remake of the ... http://www.interactivedaily.com/2007/03/04/how-to-kill-a-brand-opportunity-in-disguise-for-sony/ Just a few days ago, bloggers were talking about how KFC was following in the footsteps of JetBlue in releasing a video response from its president in response to the rat infestation in their NYC restaurant. It appears that the video is no longer available and it was never ... http://www.interactivedaily.com/2007/03/03/kfc-video-response-by-greg-dedrick-removed/ Quick Update: I'm seeing a lot of Google visitors who are searching for "fish eye wine cask" visiting here which proves my point about their need to get this product's content on their site. In any case, you were probably looking to buy the wine or read some reviews ... http://www.interactivedaily.com/2007/02/28/campaign-review-fisheye-premium-3-liter-wine-cask/ Scott Maxwell has posted a list of 10 ways to lie with metrics on his blog which Juice Analytics summarized: 1. Only present metrics that are positive. That’s why you collect all those metrics. 2. Only present metrics that are easy to manage. 3. Use ... http://www.interactivedaily.com/2007/02/28/truth-and-metrics/ Paul Sloan of Business 2.0 talks about the Science of the "Perfect Online Ad" Ning.com relaunches - Generating a lot of buzz for allowing anyone to create a "facebook-like" site. Reminds me of a prettier Yahoo! Groups ValleyWag.com has open polls rating the HOTTEST video bloggers on the net. Agloco.com - The ... http://www.interactivedaily.com/2007/02/27/227-blogosphere-buzz/ AdAge Digital published an article "How Google Has Helped Build Brand Advertising Online" this past Thursday and I wanted to address some of the 3rd party ad serving issues called out by Tim Armstrong, Google's VP of Advertising Sales. Here's the part about 3rd party ad serving: A Bank of America analyst ... http://www.interactivedaily.com/2007/02/25/3rd-party-ad-serving-smart-for-advertisers-smart-for-google/ I caught a glimpse of Guy Kawasaki's book "The Art of the Start" at my local Barnes and Noble today and decided to give it a quick lookover. On the cover, Pierre Omidyar, one of the founders of EBay, is quoted as saying "please, read the last chapter first." ... http://www.interactivedaily.com/2007/02/25/the-art-of-being-a-mensch-what-do-you-want-to-remembered-for/