Comments for interactive daily - interactive advertising and online marketing news http://www.interactivedaily.com Roger Wong's Daily Commentary on Dot-Com, Online Advertising and Life in the Emerald City Mon, 06 Oct 2008 22:18:23 +0000 http://wordpress.org/?v=2.0.7 Comment on Why Another Search 2.0 Engine? Idea and Thoughts… by kesavan rengarajan http://www.interactivedaily.com/2007/02/20/social-search-engine-startup-idea/#comment-118 Mon, 02 Apr 2007 09:47:21 +0000 http://www.interactivedaily.com/2007/02/20/social-search-engine-startup-idea/#comment-118 Hi Roger, A very well written article with some very strong points. I have developed a social search, which can be viewed at http://sansj.com . I have in my site implemented a persistent frame so people can vote. Another point that merits inclusion as a feature is a commenting system, which, I have implemented in my site.Not to mention ability to search International pages. regards, K7. Hi Roger,

A very well written article with some very strong points.
I have developed a social search, which can be viewed at http://sansj.com . I have in my site implemented a persistent frame so people can vote.

Another point that merits inclusion as a feature is a commenting system, which, I have implemented in my site.Not to mention ability to search International pages.

regards,
K7.

]]> Comment on In the (red) - Global Campaign Raises $18 Million by Kathleen http://www.interactivedaily.com/2007/03/07/in-the-red-global-campaign-raises-18-million/#comment-107 Thu, 08 Mar 2007 20:53:20 +0000 http://www.interactivedaily.com/2007/03/07/in-the-red-global-campaign-raises-18-million/#comment-107 Bono's reply: http://www.nydailynews.com/news/gossip/story/503470p-424633c.html Bono’s reply: http://www.nydailynews.com/news/gossip/story/503470p-424633c.html

]]> Comment on Brand Management Track at AdCenter - Thoughts? by Luis http://www.interactivedaily.com/2007/02/19/brand-management-track-at-adcenter-thoughts/#comment-106 Tue, 06 Mar 2007 16:10:45 +0000 http://www.interactivedaily.com/2007/02/19/brand-management-track-at-adcenter-thoughts/#comment-106 I am a student in the Brand Management Track at VCU Adcenter. The program is MBA-like, and is not yet recognized in the same way top MBA programs are. This past fall however, 2 VCU Adcenter teams competed in the Innovation Challenge, The largest MBA competition in the world. Out of 440 teams from all over the world, including all the Ivy League schools, VCU placed two teams in the top 10. At the event, the big question was "who is VCU Adcenter?" The program just started last year. The first 8 graduates will finish up in May. If we can continue to make progress and compete on par with top MBA schools, we can help answer the question above. Adcenter is the number one advertising school. They are trying to gain a footing in the business side, because good advertising can't save a bad brand. A few of the main lessons taught in this track are ROI and measurability. The difference between Creative Brand Management and a traditional MBA program is the emphasis on embracing creativity and innovation. We don't just work with creatives everyday, we ourselves are creatives. Great ideas are our bosses; they are the ones that guide our decisions. We work to rationalize creativity to maximize returns for the long term. I am a student in the Brand Management Track at VCU Adcenter. The program is MBA-like, and is not yet recognized in the same way top MBA programs are. This past fall however, 2 VCU Adcenter teams competed in the Innovation Challenge, The largest MBA competition in the world. Out of 440 teams from all over the world, including all the Ivy League schools, VCU placed two teams in the top 10.

At the event, the big question was “who is VCU Adcenter?” The program just started last year. The first 8 graduates will finish up in May. If we can continue to make progress and compete on par with top MBA schools, we can help answer the question above. Adcenter is the number one advertising school. They are trying to gain a footing in the business side, because good advertising can’t save a bad brand.

A few of the main lessons taught in this track are ROI and measurability. The difference between Creative Brand Management and a traditional MBA program is the emphasis on embracing creativity and innovation. We don’t just work with creatives everyday, we ourselves are creatives. Great ideas are our bosses; they are the ones that guide our decisions. We work to rationalize creativity to maximize returns for the long term.

]]> Comment on KFC Video Response by Greg Dedrick Removed? by Jeremiah Owyang http://www.interactivedaily.com/2007/03/03/kfc-video-response-by-greg-dedrick-removed/#comment-105 Sat, 03 Mar 2007 19:14:11 +0000 http://www.interactivedaily.com/2007/03/03/kfc-video-response-by-greg-dedrick-removed/#comment-105 Hmm, Im' not sure why that happened, very curious indeed. Hmm, Im’ not sure why that happened, very curious indeed.

]]> Comment on Rollin’ Like the Mogul - A review of JohnChow.com by Roger http://www.interactivedaily.com/2007/02/24/rollin-like-with-the-mogul-a-review-of-johnchowcom/#comment-103 Fri, 02 Mar 2007 07:38:43 +0000 http://www.interactivedaily.com/2007/02/24/rollin-like-with-the-mogul-a-review-of-johnchowcom/#comment-103 Good point John! A link of two? For you, you get 5 - I added the last one for special emphasis. Good point John! A link of two? For you, you get 5 - I added the last one for special emphasis.

]]> Comment on Rollin’ Like the Mogul - A review of JohnChow.com by John Chow http://www.interactivedaily.com/2007/02/24/rollin-like-with-the-mogul-a-review-of-johnchowcom/#comment-102 Fri, 02 Mar 2007 06:23:59 +0000 http://www.interactivedaily.com/2007/02/24/rollin-like-with-the-mogul-a-review-of-johnchowcom/#comment-102 Great review. but you need to provide a link or two to the blog. :) Great review. but you need to provide a link or two to the blog. :)

]]> Comment on 3rd Party Ad Serving - Smart for Advertisers, Smart for Google by Roger http://www.interactivedaily.com/2007/02/25/3rd-party-ad-serving-smart-for-advertisers-smart-for-google/#comment-101 Tue, 27 Feb 2007 19:02:53 +0000 http://www.interactivedaily.com/2007/02/25/3rd-party-ad-serving-smart-for-advertisers-smart-for-google/#comment-101 Hi Jay, Great to have you visit. Regarding my behavioral targeting comment, I was referring specifically to the example of using Atlas action tags on targeted pages on the client's site in defining "segments" to message against. We have the ability to either re-target via an ad network such as Drive PM where we're buying impressions specifically against a behavioral segment "x" or we can leverage Atlas' customer targeting system to customize messaging against ALL media that we serve through any site. The most common segmentations we look at are either by position in the purchasing process (prospect, visitor, customer) or by specific action (visited x section of site, signed up for newsletter, etc.). Hi Jay,

Great to have you visit. Regarding my behavioral targeting comment, I was referring specifically to the example of using Atlas action tags on targeted pages on the client’s site in defining “segments” to message against. We have the ability to either re-target via an ad network such as Drive PM where we’re buying impressions specifically against a behavioral segment “x” or we can leverage Atlas’ customer targeting system to customize messaging against ALL media that we serve through any site. The most common segmentations we look at are either by position in the purchasing process (prospect, visitor, customer) or by specific action (visited x section of site, signed up for newsletter, etc.).

]]> Comment on 3rd Party Ad Serving - Smart for Advertisers, Smart for Google by Jay Sears http://www.interactivedaily.com/2007/02/25/3rd-party-ad-serving-smart-for-advertisers-smart-for-google/#comment-100 Tue, 27 Feb 2007 16:27:43 +0000 http://www.interactivedaily.com/2007/02/25/3rd-party-ad-serving-smart-for-advertisers-smart-for-google/#comment-100 Roger: All great points. More agencies need to speak-up with this type of point of view to balance out the "Big G Effect." In the Yahoo vs. Google battle, brand advertising is one front where Yahoo, under Wenda Millard and Greg Coleman, wins hands down. They have always understood brands and Madison Avenue. On your behaviorial targeting comment, I'm wondering if you are talking about BT generally or about behavioral re-targeting within contextual or other display networks such as ContextWeb. -Jay Sears SVP ContextWeb Roger:

All great points. More agencies need to speak-up with this type of point of view to balance out the “Big G Effect.” In the Yahoo vs. Google battle, brand advertising is one front where Yahoo, under Wenda Millard and Greg Coleman, wins hands down. They have always understood brands and Madison Avenue.

On your behaviorial targeting comment, I’m wondering if you are talking about BT generally or about behavioral re-targeting within contextual or other display networks such as ContextWeb.

-Jay Sears
SVP
ContextWeb

]]> Comment on Interview with Rick Boyko - Managing Director of AdCenter on Rm. 116 by STEVE O'KEEFE http://www.interactivedaily.com/2007/02/19/interview-with-rick-boyko-managing-director-of-adcenter-on-rm-116/#comment-99 Mon, 26 Feb 2007 20:10:12 +0000 http://www.interactivedaily.com/2007/02/19/interview-with-rick-boyko-managing-director-of-adcenter-on-rm-116/#comment-99 The AdCenter will be be hosting an executive education program in Creative Brand Management the week of March 12-16, 2007. Instructors include: * Ted Ward, VP Marketing, GEICO * John Jay, Partner/ECD, Wieden + Kennedy * Scott Slagle, Senior Brand Manager, Chrysler * Bill McDonald, EVP, Brand Strategy, Capital One * Elizabeth Talerman, VP Mktng, Martha Stewart Omnimedia * George Neill, Corporate VP of Global Marketing, Motorola Visit the VCU AdCenter web site for more details: http://www.adcenter.vcu.edu/execed/brandmgmt/index.htm The AdCenter will be be hosting an executive education program in Creative Brand Management the week of March 12-16, 2007. Instructors include:

* Ted Ward, VP Marketing, GEICO
* John Jay, Partner/ECD, Wieden + Kennedy
* Scott Slagle, Senior Brand Manager, Chrysler
* Bill McDonald, EVP, Brand Strategy, Capital One
* Elizabeth Talerman, VP Mktng, Martha Stewart Omnimedia
* George Neill, Corporate VP of Global Marketing, Motorola

Visit the VCU AdCenter web site for more details: http://www.adcenter.vcu.edu/execed/brandmgmt/index.htm

]]> Comment on Does this Blog Exist? Seth Godin Wants to Know. by Leigh http://www.interactivedaily.com/2007/02/23/does-this-blog-exist-seth-godin-wants-to-know/#comment-97 Mon, 26 Feb 2007 01:54:20 +0000 http://www.interactivedaily.com/2007/02/23/does-this-blog-exist-seth-godin-wants-to-know/#comment-97 Great post- you do exist. :) The online advertising is indeed experiencing phenomenal growth. As the web project manager for a B2B company, online advertising is coming to the forefront of our sales. The Internet has changed the way we as a society do a lot of things, particularly the way we communicate. Advertising is one example, blogs are definitely good examples. Despite the fact that I spend most of my days working on web projects, I still enjoy coming home and crafting my next blog post. It reminds me that I am someone other than my occupation. Great post- you do exist. :) The online advertising is indeed experiencing phenomenal growth. As the web project manager for a B2B company, online advertising is coming to the forefront of our sales.

The Internet has changed the way we as a society do a lot of things, particularly the way we communicate. Advertising is one example, blogs are definitely good examples. Despite the fact that I spend most of my days working on web projects, I still enjoy coming home and crafting my next blog post. It reminds me that I am someone other than my occupation.

]]> Comment on Does this Blog Exist? Seth Godin Wants to Know. by Marek http://www.interactivedaily.com/2007/02/23/does-this-blog-exist-seth-godin-wants-to-know/#comment-96 Sun, 25 Feb 2007 05:06:56 +0000 http://www.interactivedaily.com/2007/02/23/does-this-blog-exist-seth-godin-wants-to-know/#comment-96 Great post. My wife asked me recently why do I blog? So I answered her by blogging some more and writing this post on the same subject http://megabluewave.com/blog/archives/132. Keep on blogging! Your blogger fellow... - Marek Great post. My wife asked me recently why do I blog? So I answered her by blogging some more and writing this post on the same subject http://megabluewave.com/blog/archives/132.

Keep on blogging!

Your blogger fellow… - Marek

]]> Comment on Does this Blog Exist? Seth Godin Wants to Know. by Joi http://www.interactivedaily.com/2007/02/23/does-this-blog-exist-seth-godin-wants-to-know/#comment-95 Sat, 24 Feb 2007 07:06:06 +0000 http://www.interactivedaily.com/2007/02/23/does-this-blog-exist-seth-godin-wants-to-know/#comment-95 hey, yeah my blog helps me think, keeps me honest, and helps us get the right/like-minded clients. I always tell clients to read our articles and blog, it’s more important than our portfolio! hey, yeah my blog helps me think, keeps me honest, and helps us get the right/like-minded clients. I always tell clients to read our articles and blog, it’s more important than our portfolio!

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