Archive for Interactive Advertising News
February 19, 2007 at 3:17 pm · Filed under Interactive Advertising News
I’m going to read Lovemarks and the follow-up as soon as it comes into the library. If anyone has read this, please feel free to post your quick review in the comments in light of the recent revelation that the book was a business development tool from the get-go.
About the Book:
"Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as "brilliant." He also announced it as the "Best Business Book" published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, Diamonds in the Mine, is an insightful collection of ideas for owners of small stores and operators of superstores, for producers and consumers. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience. "Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks." (Tom Peters) "
October 23, 2006 at 2:21 pm · Filed under Interactive Advertising News
There’s a great article out today from Chris Pearson at Pearsonified about the How Much Should a Design Cost which has also made the front page of Digg.
I must admit, I’m not a full-time designer, nor am I a master of CSS and the intricacies of XHTML/cross-browswer compliant coding. I do a bit of occassional design work in my spare time and I know my way around enough to code sites by hand and modify Wordpress themes as necessary (like on this site!). The key thing is that I also run into the same problems as I primarily deal with small and medium sized businesses who see a website as more of “something that I have to do since everyone has one” as oppossed to a key ingredient in their business plan.
After doing a few projects (10-20 page sites) for a fixed fee of $200 - $350 including all revisions and technical hand-holding on the server setup side, I’ve finally moved to bill off hours on my next project. After calculating the amount of time it took, I realized that I was making the equivalent of a burger-flipper while delivering work that actually didn’t look half bad (according to me).
So here’s how a typical project broke down for me:
Initial Project Scope (Call & E-Mail Exchange) - 1 hour
Get Creative Brief completed by Client - 1.5 hours
Initial Mockup (Conceptualizing) - 4-10 hours of Photoshop Comp Work (They also normally have NO logo or a crappy logo that will need to be redesigned and I throw this into the equation)
1st Round of Reviews - 1.5 hours
Revise Mockup - 2-4 hours of Photoshop Comp Work
Final Round of Review - 1 hour
Image Slicing/Preparation - 1.5 hours
Setup Test Server on Client’s Web Host - .5 hours (this becomes 1-2 hours if they have no idea of who/what their host is and I have to go emailing their support team to get this info)
Site Structure Build - PHP files/CSS Stylesheet - 4-8 hours
Test Site - 1.5 hours
Tweak Site to get the Final Layout perfect - 1 hour
Present Site to Client - .5 hour
Client gives ANOTHER round of feedback (this always happens, no?) - 2 hours
Documentation on how Site works, Server details, etc. - .5 hour
Time Spent on Entire Process - Between 24-34 hours total
What I used to charge - Avg. $300/site
Equivalent Hourly Rate - Between $8.80 - $12.50/hour
My new hourly rate for existing clients - Approximately $25-$35.
I would love to hear from other designers if you think my new rates are fair.
December 12, 2005 at 10:33 am · Filed under Interactive Advertising News
According to a press release this morning, Nielsen/NetRatings say’s that online holiday traffic is up 33% over last year in the 6th week of their official measured holiday shopping season. Traffic to Books, music, and video categories rose by 238% while many other categories enjoyed healthy double-digit gains as well.
Nielsen/NetRatings Press Release (Warning: PDF)
CNET’s News.com also a brief on this with some links to other articles.
December 12, 2005 at 8:57 am · Filed under Interactive Advertising News
Architecture for Humanity is hosting an open competition to develop drawings and cartoons that can explain how to build more earthquake resistance housing in light of the recent tragedy in Pakistan. The main challenge is to be able to convey technical concepts to a large population with varied degrees of education and to avoid committing any cultural faux paus’ in the process.
The description from the website:
“The competition is to provide illustrations or cartoons that graphically demonstrate the concept of the technical principles given below. Any text used in the illustrations will be translated into Urdu. The competitor must take into account the practical consequences of this in terms of how text is incorporated into the illustrations. Urdu may be incorporated by the competitor at this stage – if so please provide a translation into English as well! ”
Enter today and make a lasting change! Your work could save the lives of millions!
December 9, 2005 at 4:23 pm · Filed under Interactive Advertising News
It looks like fine folks at BSSP in Sausalito, CA (north of the Golden Gate Bridge for you East Coast people) has just won the Mini USA account worth an estimated $25 milllion in billings. They were up against StrawberryFrog and Mother.
CP+B in Miami released the account to work on Volkswagen.
More here:
AdWeek article (registration required)
BusinessWeek article and analysis
December 8, 2005 at 3:38 pm · Filed under Interactive Advertising News
According to Parks Associates, interactive advertising will double in five years.
Read the Clickz article
I must say something though, that is one ugly chart. Do people take you seriously when you have a chart as ugly as that?
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