March 14, 2007 at 10:57 am · Filed under Interactive Advertising News, Campaign Review, Blogging and Viral Marketing, Web Analytics & ROI
Avenue A | Razorfish released their 2007 Digital Outlook analyzing trends in online advertising spending, media consumption, and user behavior. There are lots of great insights here (disclaimer: I work at AA|RF) that is worthwhile reading for any online marketing professional.
Some Interesting Trends:
- Search spending as % of total budget decreased attributed mainly to boosts in brand advertising (display banners, sponsorships, etc.) - Could Search be hitting a peak in spend? Have advertisers already exhausted their keyword lists and has search engine usage plateaued?
- Yahoo! and AOL are firing on all cylinders for display advertising (heavy revamp of Yahoo! properties has helped) but also reflects a continued decline in billings for Search (Panama is helping a bit)
- The Digital Class Key Findings:
- Human-computer interaction is about to get intense
- The network is ubiquitous
- There’s no middle
- The Internet is where general interest goes to die
- Information seeking equals entertainment
- Transparency is king
- Social networking ascends to utilitarian status
- Let’s stay friends
- Giving back is good
- Dust is settling on the music library
- Blogs have yet to achieve media brand status
- More mobile phones, less talking
Of particular note that I’ve touched upon several times on this blog about the causality of view-based conversions.
From the 2007 Outlook:
View Based Conversions Study
March 3, 2007 at 10:28 am · Filed under Interactive Advertising News, Blogging and Viral Marketing
Just a few days ago, bloggers were talking about how KFC was following in the footsteps of JetBlue in releasing a video response from its president in response to the rat infestation in their NYC restaurant.
It appears that the video is no longer available and it was never really publicized to begin with, living buried within the KFC site. However, you can see that it did once exist since it comes up as the top search result on Google for “KFC President video”.
If anyone has the video saved somewhere, I would love to see it.
Kudos to Influx Insights and Jeremiah Owyang for covering this well in advance.
February 23, 2007 at 8:24 pm · Filed under Blogging and Viral Marketing, Around the Blogosphere, Personal Opinion
Seth Godin wonders why people continue to blog even when outsiders will hardly ever get a chance to read it. That’s a very critical question for InteractiveDaily which has only recently begun to be updated regularly. Despite my efforts at submitting stories to Digg and Reddit, I haven’t gotten a single comment yet. I’m getting somewhat compulsive at tracking visitors though, I think I visit Google Analytics every hour.
In some ways, I think I write because of the need to write myself “into being” which Lynette Webb at FutureLab wrote about recently.
She quotes Danah Boyd’s essay that “Jenny Sundén (2003) argues that, in order to exist online, we must write ourselves into being. From the flow of text in chatrooms to the creation of Profiles, people are regularly projecting themselves into the Internet so that others may view their presence and interact directly with them. Social network sites take this to the next level because participants there write their community into being through the process of Friending”.
I guess at the end of the day, I’m just looking to validate my existence online through befriending others.
I’m also very excited about the online advertising industry which is experiencing phenomenal growth. Being situated in one of the top agencies in this field helps as well as I’m right in the thick of it, working on campaigns for some major advertisers, thinking about online marketing strategy and actually being able to measure its effectiveness.
So I think the answer to Seth’s question is: Yes, this blog exists even if no one is reading if just for the sake of validating my own existence.
