In case you didn’t see this posted yesterday, JetBlue Airlines, one of my favorite up until last week’s disaster, has posted a public apology from CEO David Neeleham posted on JetBlue’s website and as a video on YouTube.

JetBlue has also introduced a Customer’s Bill of Rights in which the company outlines specific steps it’s taking towards ensuring that customers are compenstated fairly due to delays that are JetBlue’s fault.

Key Highlights from the Customer Bill of Rights (expected to be incorporated into the airline’s contract with the passsenger

• Ground Delays and Departure delays means at least $25 for customers once it hits the 30 minute mark. The longer you wait, the more in vouchers you get until you get a maximum of a free roundtrip ticket.
• Anytime delays hit 5 hours, JetBlue promises to do everything possible to deplane passengers.
• If you are denied boarding due to overbooking, you “shall receive” $1000 - This is one that’s had the people talking. I’m still looking for details on this to find out if you get $1000 plus you get on the next available flight or you get $1000 and you get to book a new flight. If anyone knows, please post a link in the comments.

I think the gesture is sincere and I’ve read “Blue Streak”, a look at David and how he built JetBlue and I believe the company is smart and knows why they messed up and are taking positive steps towards solving those problems.

Some people are already calling this nothing more than a PR stunt and are already picking the Bill of Rights apart on The Consumerist. Let me know what you think.