Rm.116, a blog started by and run by students at AdCenter, has a great interview up with Rick Boyko, now Managing Director at the school who used to be the Chief Creative Officer at Ogilvy & Mather among other posts in the agency world. The school has been on my radar for some time now as it recently introduced a Brand Management track which has been well received and offer a more creative alternative to the traditional MBA path.
STEVE O'KEEFE said,
The AdCenter will be be hosting an executive education program in Creative Brand Management the week of March 12-16, 2007. Instructors include:
* Ted Ward, VP Marketing, GEICO
* John Jay, Partner/ECD, Wieden + Kennedy
* Scott Slagle, Senior Brand Manager, Chrysler
* Bill McDonald, EVP, Brand Strategy, Capital One
* Elizabeth Talerman, VP Mktng, Martha Stewart Omnimedia
* George Neill, Corporate VP of Global Marketing, Motorola
Visit the VCU AdCenter web site for more details: http://www.adcenter.vcu.edu/execed/brandmgmt/index.htm
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