From the landing of the rising sun, PingMag (the Tokyo based magazine about ‘design and making things’) brings us a visual guide on how web development happens — as told by Anime style lego characters.
According to a press release this morning, Nielsen/NetRatings say’s that online holiday traffic is up 33% over last year in the 6th week of their official measured holiday shopping season. Traffic to Books, music, and video categories rose by 238% while many other categories enjoyed healthy double-digit gains as well.
Nielsen/NetRatings Press Release (Warning: PDF)
CNET’s News.com also a brief on this with some links to other articles.
I just saw some banners pop up for Ford’s new campaign targeted at Asian Americans for the new Ford Fusion.
According to a press release on Ford’s site:
“Produced in Chinese, Korean and Vietnamese languages, as well as in English, the television spots introduce a cast of characters that frequent a nightclub called “Fusion.” Like all soaps, the TV spots set the stage for sub-plots featuring four main characters – Tommy, Jasmine, Simon and Chan. Viewers are encouraged to get more of the story online by going on the web to www.getintofusion.com.
On the new site, visitors can read about the characters and their backstories, mix their own music, learn about Fusion club night events that Ford will be sponsoring in Los Angeles, San Francisco, Seattle and New York, and receive detailed information on the new Ford Fusion.”
It’s an integrated campaign featuring a cast of Asian American actors done in South Korean Soap Drama style and is aimed at getting people to visit getintofusion.com to find out what happens next.
Here’s a few screencaps from the videos and some of the features on the site. The review will go beyond the design merits of this campaign and delve into how well this campaign fits Ford’s brand image whether or not it will work (in general and specifically to the Asian American crowd).
Initial Impressions:
Pros: Videos look good, a bit hard to follow, but has style. Questionable: Website execution + Brand decision (put up against Scion, lessons learned from Honda)
Architecture for Humanity is hosting an open competition to develop drawings and cartoons that can explain how to build more earthquake resistance housing in light of the recent tragedy in Pakistan. The main challenge is to be able to convey technical concepts to a large population with varied degrees of education and to avoid committing any cultural faux paus’ in the process.
The description from the website:
“The competition is to provide illustrations or cartoons that graphically demonstrate the concept of the technical principles given below. Any text used in the illustrations will be translated into Urdu. The competitor must take into account the practical consequences of this in terms of how text is incorporated into the illustrations. Urdu may be incorporated by the competitor at this stage – if so please provide a translation into English as well! ”
Enter today and make a lasting change! Your work could save the lives of millions!
It looks like fine folks at BSSP in Sausalito, CA (north of the Golden Gate Bridge for you East Coast people) has just won the Mini USA account worth an estimated $25 milllion in billings. They were up against StrawberryFrog and Mother.
CP+B in Miami released the account to work on Volkswagen.
More here:
AdWeek article (registration required)
According to Parks Associates, interactive advertising will double in five years.
I must say something though, that is one ugly chart. Do people take you seriously when you have a chart as ugly as that?
Check out ProtoPage v.2, a virtual deskspace for yourself and see some very neat AJAX in action. No registration required to work it.
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